Coca Cola Indonesian Surfing Championship Tour 2010
“Surfing is the most popular water sport in Bali. Surfing championships are held every year. These championships have a positive impact for national tourism industries, because it makes Bali becomes the international destination for surfing.”
Coca Cola Indonesian Surfing Championship Tour 2010
Coca Cola Indonesian Surfing Championship (ISC) Tour 2010 has been launched by Coca Cola Amatil Indonesia (CCAI) in Legian Beach, Bali on 31st of March. Member of surfing communities, regional government, surfing industry partners, and media partners from Bali and Jakarta are present there.
The Indonesian surfers have great potential but they lack of support to develop into professional surfers. ISC Tour can help surfers to develop and proof themselves to national and international spectators. CCAI is not just give support for professional surfers, but also have program to make beaches in Bali better.
In order to implement Corporate Social Responsibility & Sustainability programs, CCAI programs work on four key areas that are Environment, Marketplace, Workplace, and Community. CCAI together with Quiksilver have given support to local community with the programs like Bali Beach Clean-Up, Kuta Sea Turtle Conservation, ISC Tour Sponsor, Eco-Education Mobile and Water For Life. CCAI make an effort to make Bali become an environment friendly tourism destination.
This year, ISC Coca Cola Tour will be started by Oakley Pro 2010 6-star. Its championship will be held in Canggu Beach Bali on 1st until 10th of April. Then, tour will be held by Rusty Rumble in Da Jungle 6-star in Sanur Beach from 26th April until 16th of May, which will be continued by The 6-star Reef Bali Pro in Padma Beach. Afterwards, this championship moves to Padang Padang, sponsored by The Rip Curl Cup Padang Padang from 27th July until 25th of August. The next championship will be held by The Rip Curl Surf Music Festival in Kuta Bali Beach on 24th October, and ISC 2010 Tour will be closed by The 6-star prime Quiksilver open in Keramas Bali Beach on 1st until 6th November.
Other than holding professional title events, Coca-Cola ISC Tour also give support to Junior Surfer and Pro Junior Surfer in Championship series like Rusty GromFest, Rip Curl GromSearch, Quiksilver’s King of The Groms dan Oakley Pro Junior. Pro events also include Woman Division, Pro Junior, Master and Longboarding Division.
ISC Tour purposes are to provide facilities for surfing competition to raise standard performance of Indonesian surfers and to develop national surfing championship in order to be admitted by international surfing communities. But the main purpose is to develop surfing sport in Indonesia into professional one.